When ABBA announced their return with ABBA Voyage, the world did a collective double take. After nearly four decades of silence, the Swedish pop legends—Agnetha, Björn, Benny, and Anni-Frid—weren’t just releasing new music; they were rewriting the rules of live performance.
What Is ABBA Voyage?
ABBA Voyage is a revolutionary concert experience held in a custom-built arena in London, where digital avatars (or “ABBAtars”) of the band perform alongside a live 10-piece band. But these aren’t your average holograms. Created with state-of-the-art motion capture and visual effects technology by Industrial Light & Magic (yes, the same team behind Star Wars), the ABBAtars look stunningly real—capturing every movement, facial expression, and spark of emotion as if it were 1979 again.
The result? A dazzling 90-minute show that feels part concert, part time machine, and entirely unforgettable.
The Music Lives On
The show features ABBA’s greatest hits—from the disco bliss of “Dancing Queen” to the haunting power of “The Winner Takes It All.” It also includes songs from their 2021 reunion album Voyage, which debuted at No. 1 in several countries and reminded fans of their knack for emotional storytelling and musical craftsmanship.
For lifelong fans, Voyage is a chance to relive the golden age of ABBA. For newcomers, it's an electrifying introduction to one of the most influential pop groups in history.
The Technology Behind the Magic
ABBA spent months wearing motion capture suits, performing each song so their digital selves could be built with breathtaking realism. Over 1,000 VFX artists worked on the project, making it one of the most ambitious virtual concerts ever attempted.
This blend of cutting-edge tech and timeless music is more than just a concert—it's a glimpse into the future of live entertainment.
More Than Nostalgia
What makes ABBA Voyage so special isn’t just the technology or the spectacle—it’s the emotional punch. As the digital ABBA takes the stage, you're not just watching a recreation. You're witnessing a celebration of legacy, reinvention, and the enduring power of music to move us, no matter the format.
ABBA Voyage is more than a comeback—it's a love letter to fans, a bold technological leap, and a joyous reminder that great music never really fades. Whether you grew up with ABBA or are discovering them for the first time, this is one voyage worth taking.
Book your place on our tour to experience this spectacular show here.